Vision, Mission & Values - Easy approach

By reflecting on these direct questions, businesses can cut through the complexity and swiftly identify their vision, mission and core values. This "Easy-Concept" approach offers clarity in direction without getting lost in industry jargon or overthinking.

Crafting your vision

Your vision paints a picture of your desired future. To simplify this, answer:

• Where do you see your business in 5-10 years?
• How will the world be different because of your business?

Shaping your mission

Your mission lays out the steps to reach your vision. To distil this:

• Why does the company exist?
• What does the company do or the primary business it's involved in?
• Who does the company serve? Be it a particular market segment, industry or broader community.
• What makes the company unique, or how does it stand out from your competitors?

Defining your values

• What three principles are non-negotiable in your business?
• How do your employees behave and make decisions?
• What do you want to be known about your business beyond your product/service?
• What should we do if we make a mistake?