Inspiration

That life hack video you watched on TikTok made you feel like a DIY genius, and you just had to show the trick to your colleague, too, right? Remember that mouth-watering dessert recipe you found on Pinterest? It looked so delectable that you had to send it to your baking-enthusiast friend immediately. Discovered a novel method to tackle weeds in the yard? I have to share this with my neighbour!

Inspiring content that offers practical solutions or fresh ways to handle everyday challenges is not only enlightening but also worth sharing. You'll find yourself telling friends about it, whether they could benefit from the advice or simply find it intriguing. Strong relationships are built on reciprocity, which is also a crucial aspect of practical value. By providing value before seeking to gain value, you set a highly positive tone for the customer's experience.

A viral customer experience delivers inspiration or practical value to customers by addressing their needs or solving their problems in an extraordinary and unforgettable manner, fostering inspiration. This inspiration motivates customers to share their experiences with others.

But how can businesses craft experiences that embody practical value? Here’s an example: In the realm of exceptional dining experiences, the story you tell is as important as the flavours that dance on your customers' plates. Picture this: your restaurant is a haven for culinary enthusiasts, each one relishing every bite of their expertly crafted meal. The chef, a true artist, personally presents a beautifully prepared plate of local fish to the table. Yet, instead of merely setting it down, the chef shares a captivating narrative about the secret behind the dish's extraordinary taste. In that moment, the chef has elevated the dining experience by imparting practical value – a delightful story, brimming with culinary wisdom, that the customers can treasure and share with friends on their next visit. 

This gesture not only deepens the connection between the chef and the customers but also creates a sense of belonging – an insider's knowledge that's worth sharing. By incorporating a story with practical value, the chef has transformed an already exceptional dining experience into something even more inspiring, memorable, shareable, and, ultimately, irresistible. And in doing so, the customers are left with more than just a satisfied palate – they now possess a narrative that connects them to the very heart of the experience, one they'll eagerly pass on to others. The next time they have friends or family over and are wondering where to go or what to cook, they will have a story to share.

People are constantly on the lookout for secrets or practical solutions to their everyday problems, and the internet has become a primary source for finding these answers. Content that offers practical value resonates with online users, as it empowers them with new knowledge, skills, or techniques to tackle their challenges. Whether it's TikTok, YouTube, or other social media platforms, one of the most shared types of content are tips or hints. These practical nuggets of wisdom resonate with users because they offer quick, actionable solutions to everyday challenges.

Here's another example focusing on cleaning, a subject that typically doesn't generate much excitement. However, one individual decided to take a different approach, creating content that captured the attention of many. Auri, the viral cleaner, turned cleaning into a sensation by sharing innovative and engaging tips on social media platforms like TikTok, YouTube, and Instagram. Her relatable, practical, and emotionally resonant content has captured a loyal audience, transforming a seemingly mundane topic into a thriving online presence. 

One of Auri's most viral pieces of content featured a simple yet highly effective cleaning hack. In this particular video, she demonstrated an ingenious method for removing stubborn stains from carpets using only common household items. The video quickly gained traction, garnering millions of views and shares across various platforms. The key to this content's virality lies in its practical value, emotional resonance, and the sense of amazement it evokes. Auri's audience found themselves captivated by the seemingly magical transformation, as well as the ease and accessibility of the solution. The emotional satisfaction of witnessing a difficult problem being solved so effortlessly compelled viewers to share the content with their friends and family.

By tapping into these powerful elements, Auri not only generated buzz around her brand but also established herself as a trusted authority in the cleaning sphere. This example demonstrates the potential impact of creating content that delivers practical value while also appealing to the audience's emotions and sense of wonder.